Blythe Bolton | Benelux Fair Director<\/h4>\n\n\n\n<\/div>\n\n\n\nTry before you apply. <\/strong>If there\u2019s an international market you\u2019re interested in moving into, it\u2019s a good idea to visit the fair there to get a feel for the venue, pricing and art selection. This will give you a sense of whether or not your gallery programme would be a good fit for that market (and it\u2019s a nice excuse for a weekend away ).<\/p>\n\n\n\nRun your numbers. <\/strong>Before applying for a fair, gather all the quotes related to the fair (shipping, accommodation, fair stand price) that you need to understand whether participation makes sense financially for you.<\/p>\n\n\n\n\n\nCommitment strategy. <\/strong>Visitors aren\u2019t always ready to buy the first time they experience an artist, but will come back looking for them the following edition. If you\u2019re new to the art fair world in particular, it\u2019s advisable to build up your presence by committing to three consecutive editions in one market, and building across regions. Steady growth is the way to go. Plus, this gives us ample opportunity to support and promote your business, as well as introduce our audiences to your style of art. <\/p>\n\n\n\nConsult your calendar. <\/strong>Between marketing your participation, travelling, setup, the fair, dismantle and after-sales, it takes work to get the most out of your fair participation. Make sure that you have the support and space in position at home to allow time to maximise your sales and evaluate the learnings from your experience.<\/p>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/affordableartfair.com\/wp-content\/uploads\/AAF-BRUSSELS-2024-Photo-Almicheal-Fraay-@maikeljay-45.jpg\")
Affordable Art Fair Brussels<\/a> 2024, photo by Almicheal Fraay @maikeljay<\/a>.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\nPhone a fair team<\/strong>. If you have questions about our fairs or different markets, don\u2019t be shy to contact our team who can give you an honest insight into which markets might best suit your business.<\/p>\n\n\n\nMarket Yourself. <\/strong>Committing some marketing budget to promoting your gallery\u2019s participation abroad on social media is a great way to amplify your presence in a new city. Our team have lots of tips and expertise to help you market yourself in a new city.<\/p>\n\n\n\n<\/div>\n\n\n\n\n\nCammie Colombo | Eye Contemporary Art | Hong Kong, Stockholm, London, Berlin, Hamburg, Brussels, Amsterdam <\/h4>\n\n\n\n<\/div>\n\n\n\nVisit your target fair.<\/strong> An idea we found very useful is always visiting the targeted fair once before joining, especially to observe what is happening at the wrapping station \u2013 the types of artworks that are selling, different sizes and who the buying audience art etc. We think this is extremely helpful in planning your artworks for the fair.<\/p>\n\n\n\nExpectation management!<\/strong> Although you have found success locally, this doesn’t guarantee success outside your home country. We always treat venturing overseas like an investment opportunity; no matter what, you learn from the experience and it will be rewarding in future. <\/p>\n<\/div>\n\n\n\n
Try before you apply. <\/strong>If there\u2019s an international market you\u2019re interested in moving into, it\u2019s a good idea to visit the fair there to get a feel for the venue, pricing and art selection. This will give you a sense of whether or not your gallery programme would be a good fit for that market (and it\u2019s a nice excuse for a weekend away ).<\/p>\n\n\n\n Run your numbers. <\/strong>Before applying for a fair, gather all the quotes related to the fair (shipping, accommodation, fair stand price) that you need to understand whether participation makes sense financially for you.<\/p>\n\n\n\n Commitment strategy. <\/strong>Visitors aren\u2019t always ready to buy the first time they experience an artist, but will come back looking for them the following edition. If you\u2019re new to the art fair world in particular, it\u2019s advisable to build up your presence by committing to three consecutive editions in one market, and building across regions. Steady growth is the way to go. Plus, this gives us ample opportunity to support and promote your business, as well as introduce our audiences to your style of art. <\/p>\n\n\n\n Consult your calendar. <\/strong>Between marketing your participation, travelling, setup, the fair, dismantle and after-sales, it takes work to get the most out of your fair participation. Make sure that you have the support and space in position at home to allow time to maximise your sales and evaluate the learnings from your experience.<\/p>\n<\/div>\n\n\n\n Phone a fair team<\/strong>. If you have questions about our fairs or different markets, don\u2019t be shy to contact our team who can give you an honest insight into which markets might best suit your business.<\/p>\n\n\n\n Market Yourself. <\/strong>Committing some marketing budget to promoting your gallery\u2019s participation abroad on social media is a great way to amplify your presence in a new city. Our team have lots of tips and expertise to help you market yourself in a new city.<\/p>\n\n\n\n Visit your target fair.<\/strong> An idea we found very useful is always visiting the targeted fair once before joining, especially to observe what is happening at the wrapping station \u2013 the types of artworks that are selling, different sizes and who the buying audience art etc. We think this is extremely helpful in planning your artworks for the fair.<\/p>\n\n\n\n Expectation management!<\/strong> Although you have found success locally, this doesn’t guarantee success outside your home country. We always treat venturing overseas like an investment opportunity; no matter what, you learn from the experience and it will be rewarding in future. <\/p>\n<\/div>\n\n\n\nCammie Colombo | Eye Contemporary Art | Hong Kong, Stockholm, London, Berlin, Hamburg, Brussels, Amsterdam <\/h4>\n\n\n\n