{"id":21819,"date":"2025-10-14T15:09:00","date_gmt":"2025-10-14T14:09:00","guid":{"rendered":"https:\/\/affordableartfair.com\/?post_type=inspiration&p=21819"},"modified":"2025-10-28T15:11:40","modified_gmt":"2025-10-28T15:11:40","slug":"how-to-find-serenity-in-art-collecting","status":"publish","type":"inspiration","link":"https:\/\/affordableartfair.com\/inspiration\/how-to-find-serenity-in-art-collecting\/","title":{"rendered":"How to Find Serenity in Art Collecting"},"content":{"rendered":"\n

When buying art, where do you begin? For a lot of people who are new to collecting art, the industry can sometimes feel like a dazzling maze: so many colours, stories, and styles vying for your attention, each one whispering a different invitation. Yet amid this abundance, veteran gallerist Marjorie Chu, founder of Singapore\u2019s pioneering Art Forum<\/a>, offers a simple but enduring compass that has guided her for over five decades: collect what brings you peace.<\/strong><\/p>\n\n\n\n

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The gallerist <\/h2>\n\n\n\n

As Singapore celebrates SG60<\/a>, Affordable Art Fair honours the city\u2019s creative pioneers, and few embody that legacy more gracefully than Art Forum. Since its founding, the gallery has been a quiet force in shaping Singapore\u2019s art collecting culture, introducing multiple generations to art that endures not just visually, but emotionally.<\/p>\n\n\n\n

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At this year\u2019s fair<\/a>, their booth (3E-13) becomes a living embodiment of Marjorie\u2019s lifelong philosophy through the theme Serenity, Balance, Meditations<\/em>, a sanctuary of calm and contemplation amidst the fair\u2019s vibrant energy.<\/p>\n\n\n\n

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\u201cBright colours may catch the eye,\u201d Marjorie reflects, \u201cbut they tire quickly. The right artwork should continue to speak to you; day after day, year after year.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Her words reveal the gallery\u2019s guiding belief. Art, at its best, is not about spectacle, but about stillness and a quiet exchange between soul and image that deepens over time.<\/p>\n\n\n\n

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The artists<\/h2>\n\n\n\n

This ethos is beautifully reflected in the works of three artists presented by Art Forum this year, each one exploring serenity in their own language of form, texture, and tone.<\/p>\n\n\n\n

Frederic BergerCardi<\/strong> delves into renewal and faith through his ink paintings. His Beacons of Faith<\/em> and Cycle of Seasons<\/em> series invite the viewer into meditative contemplation where fluid brushwork and a restrained palette mirror the natural rhythms of light, breath, and change.<\/p>\n\n\n\n

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Art Forum Gallery Frederic BergerCardi, Protected by Water (Wat Sa Si), Beacons of Faith Series, 2025, ink on paper, 70 x 69cm, S$6,200<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Cheryl Chiw<\/strong> transforms the elemental wood, stone, and metal into sculptures that balance the raw and the refined. Each work, shaped by time and nature\u2019s slow alchemy, reconnects us with the earth\u2019s quiet endurance and tactile grace.<\/p>\n\n\n\n

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Art Forum Gallery, Cheryl Chiw, Venus Gaea, 2025, volcanic rock, river stone, Turkish slate & pumice, 40cm, S$3,600<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Jo Darvall<\/strong> captures the spirit of ancient landscapes through her lyrical prints and watercolours. Inspired by her journeys to Ayutthaya and Sukhothai, her works evoke the gentle persistence of beauty; the way memories, places, and histories remain alive beneath the surface of time.<\/p>\n\n\n\n

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Art Forum Gallery, Jo Darvall, Green Lotus Leaf, Ayutthaya Stupa Series, 2025, unique state intaglio on Arches, 48x38cm, S$1,800<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Art Forum Gallery, Jo Darvall, Gold Lotus, Ayutthaya Stupa Series, 2025, unique state intaglio on Arches, 48x38cm, S$1,800<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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You’ll be able to discover these three artists, and more, during our fair this November. If they’ve spiked your inspiration, or you’re interested to see more, Marjorie\u2019s advice is to trust your instincts.<\/p>\n\n\n\n

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\u201cA meaningful artwork should feel like a conversation you want to continue for years.\u201d<\/p>\n\n\n\n

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Rather than rushing to buy straight away, she encourages new collectors to slow down and to spend time with the pieces, ask questions, meet the artist, and allow their responses to unfold naturally. Collecting, in her view, is not an act of acquisition but of listening<\/em> to what resonates quietly, personally, and lastingly. Just don’t let it be the one that got away<\/strong> \u2013 all the works on offer at the fair are original, one-of-a-kind or limited print runs.<\/p>\n\n\n\n

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The collectors<\/h2>\n\n\n\n

Among those who\u2019ve found their path through Art Forum are Eugenia and Kamal<\/strong>, an art-loving couple whose journey began during the stillness of the pandemic in 2020. What started as a casual visit to the gallery became a turning point at the beginning of a relationship not only with art, but with a way of seeing art differently.<\/p>\n\n\n\n

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Coming from different worlds (medicine and advertising) they share a sensibility grounded in empathy, curiosity, and the desire to explore life in all its textures. Through collecting, they discovered that art has the power to transform not just spaces, but inner landscapes. <\/p>\n\n\n\n

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\u201cIt became less about owning and more about connecting. To the artists, to ideas, and to each other.\u201d<\/p>\n<\/div>\n\n\n\n

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At Art Forum\u2019s booth, collecting becomes less about transaction and more about transformation. Each artwork invites viewers to pause, breathe, and rediscover a sense of balance to engage with art not as an object, but as a companion. In this space, the act of collecting art mirrors the theme of serenity itself: a mindful unfolding, a quiet return to oneself.<\/p>\n\n\n\n

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What now?<\/h2>\n\n\n\n

So, if you\u2019re wondering about your own relationship to owning art, perhaps the answer lies in slowing down. Step into Art Forum\u2019s space, let the noise of the fair fade for a moment. Listen, look. Let the art speak first and if it speaks softly, yet surely, you may have already begun your journey.<\/p>\n\n\n\n

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Art Forum at Affordable Art Fair Singapore 2024. <\/figcaption><\/figure>\n\n\n\n
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The 18th Edition of Affordable Art Fair Singapore<\/a> returns to the F1 Pit Building this November. Discover thousands of contemporary artworks from over 95 local and international hand-picked selection of galleries \u2014 all priced below S$15,000. Whether you\u2019re a seasoned collector or buying your very first piece of artwork, the fair is the perfect place for you come to see, love and own art!<\/p>\n\n\n\n

Book tickets now via Eventbrite<\/a>, or use your SG Culture Pass<\/a>. <\/p>\n\n\n\n

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FAIR INFORMATION<\/a><\/div>\n\n\n\n
BOOK TICKETS<\/a><\/div>\n<\/div>\n\n\n\n
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Explore the quiet joy and mindful presence that art can bring into our lives. Through reflections on curation, discovery, and the stories behind each piece, this Inspiration blog invites you to slow down and see collecting not as a pursuit of value, but as a journey toward inner calm.<\/p>\n","protected":false},"featured_media":21831,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-21819","inspiration","type-inspiration","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHow to Find Serenity in Art Collecting | Affordable Art Fair<\/title>\n<meta name=\"description\" content=\"Explore the quiet joy and mindfulness that art collecting can bring into our lives through Art Forum's reflections on curation and discovery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affordableartfair.com\/inspiration\/how-to-find-serenity-in-art-collecting\/\" \/>\n<meta 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